In any online gambling businesses, lead generation is very important to get more customers. As there are lots of competition in the market, you need to come up with the best way to generate leads and attract customers with a UK casino bonus.
Affiliate marketing and PPC are expensive ways to do so. According to market research, pop-ups are the best way to generate leads in casino sites. Here are some results that you can get from pop-ups.
Win new visitors
You can use affiliate marketing to get new visitors. This is done by putting ads on third-party websites. However, this is expensive, and also the organic rankings are very competitive. Instead, you can grab the attention of the visitors using pop-up ads. If you can include a special offer with your pop-up ad, then it will get better results.
The different styles of pop-ups include ‘light box’ style, floating banners, exit-intent pop-ups, etc. Some modern pop-ups are gamified pop-ups that let the viewers interact and play a possible casino game before clicking through. In the pop-up ad, there should be an urgency to mission out something important. You can also include web push notifications so that visitors can sign up for your casino.
Get visitor details
You can use pop-ups to collect customer details so that you can send them other promotional messages in the future e. You can use welcome bonuses, spins, deposit matching, and other things as a way to get details of the customers.
Engage new players
Only getting a visitor to sign-up isn’t enough. You need to engage the new player. You can do so by personalising offers through a pop-up notification. You can provide triggered offers like extra bonuses that pop up when you win a game.
With pop-ups, you can generate leads and increase your customer-base. You can also engage your customers so that they gamble more. Thus, your business revenue will increase.